Tuesday, August 9, 2011
Why Makeup Makes You... Happier?
The University of Basque Country (UPV/EHU) did a study on why people buy and use cosmetics- and found that it is usually for emotional reasons.
Vanessa Apaolaza, who was a researcher and the lead author of the study, says, "Our emotions often dictate our decisions. In our buying behaviors, we make emotional decisions and justify them rationally. These emotions are in part learned and in part instinctive."
The study found that when women used products- whether they actually worked or not- it greatly improved their "sensation of well-being gained from... reducing feelings of worry and guilt."
One factor in why the women from the study found their self-esteem and confidence boosted was "through the perception of 'caring for oneself,'" and products marketed towards that idea helped strengthen those feelings after using them.
Another idea as to why such positive feelings resulted is the need to feel sexually attractive. From an evolutionary standpoint, femininity is the most desirable feature to the opposite sex in choosing a mate- so enhancing any feminine features, including the contrast of the face (see Why Makeup Makes You Prettier), and therefore the use of cosmetics (and push-up bras!) are hugely beneficial.
So while you don't have to spend a lot of money on high-end products to make you a more beautiful looking person, you should invest some time every day in making yourself feel pretty. Even if that means taking an extra five minutes for throwing on some mascara or lipgloss before you go out the door, or slathering on some yummy-smelling lotion before bedtime. You'll look great, and even better- you'll feel great!
(study info source: sciencedaily.com)
Thursday, July 21, 2011
Get A Full-Body Makeover- For Less!
24 Head-to-Toe Bargain Beauty Tips
By Rachel Fischer Spalding, via Lifescript
1) Seriously, use that sunscreen! Don’t take our word for it – ask the experts. “If you had to pick just one product to make yourself more beautiful, it would be sunscreen,” says Beverly Hills dermatologist Debra Luftman, M.D., author of The Beauty Prescription (McGraw-Hill, 2008).
Look for a broad spectrum lotion with at least SPF 15, Luftman says. “I like the chemical-free kind with ingredients like zinc and titanium – it doesn’t need to be expensive.”
Many women pride themselves on finding the cheapest manis and pedis. Yet in these recessionary times, even that can be an unaffordable indulgence. Keep your nails looking their best with these tips from celebrity manicurist Debbie Leavitt.
A Hair Change Ready for a more drastic change? You’re not alone. In the first half of the year, “clients often request new cuts,” says celebrity hairstylist Mitch Stone of the Cloutier Agency in Los Angeles, whose clients have included Kim Basinger, Kristin Davis and Kyra Sedgwick.
Hollywood’s hottest look is the retro, above-the-shoulders bob, as seen on Katie Holmes. But before you do anything, show your stylist a picture of a cut you’re eyeing and discuss how it can be adapted to suit your features.
14) Put some bang in your hair. Not ready for a bob? Cut your front layers into a face-framing fringe and you’ll have a whole new look! Bangs are a great refresher and take off 10 years, says Stone, whose styling work has been seen in magazines such as Vogue. They’re also cheaper than a whole new cut and style.
Thursday, January 27, 2011
Sculpt Your Face!


Wednesday, January 26, 2011
Who Is... Kandee Johnson?
Monday, October 18, 2010
Why Makeup Makes You Prettier

Gettysburg College Psychology Professor Richard Russell found that the what makes us perceive a face as "feminine" or "masculine" has a lot to to with the contrast of the face. Women, it seems, have a higher contrast between our eyes, lips, and surrounding skin than men do.
For example, regardless of race, female skin is known to be lighter than male skin. However, the eyes and lips aren't lighter or darker in either gender.. therefore making the woman's lips and eyes to stand out more- having more contrast. A masculine face usually has lips and eyes that blend in more to the color of the face.
Professor Russell learned that faces can be "manipulated" to appear more female by increasing facial contrast, or more male by decreasing facial contrast.
"'Though people are not consciously aware of the sex difference in contrast, they unconsciously use contrast as a cue to tell what sex a face is,' Russell said. 'We also use the amount of contrast in a face to judge how masculine or feminine the face is, which is related to how attractive we think it is.'
Given this sex difference in contrast, Russell found a connection between the application of cosmetics and how it consistently increases facial contrast. Female faces wearing cosmetics have greater facial contrast than the same faces not wearing cosmetics. Russell noted that female facial beauty has been closely linked to sex differences, with femininity considered attractive. His results suggest that cosmetics may function in part by exaggerating a sexually dimorphic attribute to make the face appear more feminine and attractive."
In the black and white photo above, you see two faces. The one on the left appears female, and the one one the right appears male. Looking closely though, you see that every feature is identical. Same eyes, same mouth, same nose. The only difference is the contrast of the features.
Using this knowledge, you can see that there are definitely correct and incorrect ways of using makeup to your advantage, ladies. (And gents!) Pastel lips and lots of foundation all over your face might cover up some unwanted blemishes or match your outfit, but it does the opposite of what you'd want it to. Makeup at a minimum always gives the illusion of natural beauty- but use those beauty products to your advantage. Enhance what you've got, and you'll be the most attractive you possible!
Quotes excerpted from http://www.sciencedaily.com/releases/2009/10/091020153100.htm
Monday, July 19, 2010
Skip the intro- let's talk about makeup.

1. Yves Saint Laurent, Ombres 5 Lumiere 5 Riviera, $56
2. Bumble & Bumble Gellac, $24
3. Givenchy Prismissime Eyes 55 Tempting Chocoloate, $53
4. Chanel Le Vernis Black Velvet, $25
5. Chanel Le Vernis Paradoxal, $25
6. Tom Ford Private Blend Lip ColorBlack Orchid, $45
7. Tom Ford Private Blend Lip Color Vanilla Suede, $45
8. Hourglass Extreme Sheen Lip Gloss, $28